Zalando Plus.
agency: Kemmler Kemmler
Spreading the love with Zalando. How do you give a functional membership scheme some emotional appeal? Emphasizing on how getting a great new fashion piece is a lot like dating a new crush. Ergo: Verliebt in … Zalando Plus.
In the video, each of the actors had to mimic the looks, language, and behaviour of intimacy, only with their affections directed towards their new Zalando purchases.
Video voice over:
Manche sagen „wahre Liebe braucht Zeit“, aber bei uns ging alles ganz schnell.
Als ich dich gesehen habe, wusste ich, was mir noch fehlte.
Alle wollten dich, aber ich hab dich zuerst bekommen.
Verliebt in …Zalando Plus.