SAMSUNG – Make Seven Dance.

Inspiring people to dance in the middle of their daily commuting is not easy. On a huge smartphone screen, Swiss artist Seven imitated the movements of passers-by. The live performance made hundreds of people dance at Zurich central station. With the best spontaneous dancers even making it into the official music video for Seven’s new song.

Watch video.

agency: Serranetga, Zurich

awards: ADC Schweiz 2016 (Bronze); Lovie Awards 2015 (Bronze); Clio Awards (Shortlist); SDV Awards (Bronze)

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