SAMSUNG – Make Seven Dance.
Inspiring people to dance in the middle of their daily commuting is not easy. On a huge smartphone screen, Swiss artist Seven imitated the movements of passers-by. The live performance made hundreds of people dance at Zurich central station. With the best spontaneous dancers even making it into the official music video for Seven’s new song.
agency: Serranetga, Zurich
awards: ADC Schweiz 2016 (Bronze); Lovie Awards 2015 (Bronze); Clio Awards (Shortlist); SDV Awards (Bronze)