SAMSUNG – Make Seven Dance.
Bringing Swiss people to dance in public is not easy. On a huge smartphone screen, Swiss artist Seven imitated the movements of passers-by. The live performance made hundreds of people to dance at the central station in Zurich. And the best spontaneous dancers even made it into the official music video for Seven’s new song.
agency: Serranetga, Zurich
awards: ADC Schweiz 2016 (Bronze); Lovie Awards 2015 (Bronze); Clio Awards (Shortlist); SDV Awards (Bronze)